The Contexicon Method

Remember how you learned your native language? You didn't start with grammar rules and vocabulary lists. You were immersed in a world of sounds and meanings, gradually piecing together the puzzle of language through real-life interactions and experiences. That's the core idea behind Contexicon: immersion works for children learning their first language, so why shouldn’t it work for you as you learn your second, third, or fourth language?

But Contexicon isn’t just just about “good ol’ immersion” - there’s a lot more to it. In this article, we’ll pull back the curtain and break down the language learning theory behind the Contexicon Method. We’ll discuss 3 core principles that should be driving all of your language learning efforts if you are serious about achieving fluency:

1. Contextual anchoring
2. Cross-situational repetition
3. Personalization

You’ll learn about comprehensible input, the importance of repetition and variation, and hopefully you’ll come to see these concepts in a new light. But most importantly, you’ll come away with concrete, actionable steps you can take to align your language learning efforts with the way your brain works.

Principle #1: Contextual Anchoring

The first key principle underpinning the Contexicon Method is Contextual Anchoring. This principle emphasizes the importance of encountering new words and grammatical structures within their natural habitat – authentic, meaningful contexts. Lack of contextual anchoring is among the most common reasons language learners struggle to achieve conversational fluency. In a nutshell, this principle says that you should learn your target language from the same kinds of contexts in which you plan to use it so that your brain can form the rich associations that give you that intuitive understanding of your target language and enable fluent expression.

To illustrate with an example, imagine you are learning Spanish and take a moment to watch this clip:

"¿Qué? ¿De qué se ríen? ¿De qué se ríen, estúpidos? ¿De qué se ríen?"

The scene is charged with emotion, and the language used reflects that intensity. Imagine yourself in that very scene, feeling the sting of embarrassment and the surge of anger as you confront those who mock you. Or perhaps imagine being one of those men who are laughing and then quickly falling silent upon hearing that guy’s angry outburst.

This is Contextual Anchoring in action: the Spanish words and phrases, including the insult "estúpidos" (“idiots”) and the repeated question "¿De qué se ríen?" (“What are you laughing at?”), get encoded in your long-term memory along with all these contextual cues, linked to a powerful emotional experience. When you encounter these expressions again in the future, your brain will draw on these associations to obtain a nuanced understanding of what is being said. Likewise, when you find yourself in a similar context, the relevant words and expressions will more naturally come to mind as you look to express your thoughts and feelings. Both fluency and nuanced intuitions depend on Contextual Anchoring and this principle is so important to the language learning philosophy behind Contexicon that we literally named it after it.

Contextual Anchoring isn't just a theoretical concept; it's woven into the very fabric of Contexicon: everything revolves around authentic, contextualized examples drawn directly from Netflix's vast library of films and series.

From minute 1, you will be exposed to your target language, not in a simplified form, but through content made for native speakers. You will never see isolated vocabulary or decontextualized grammar rules within Contexicon. We know you can find those elsewhere if you really want to, and we made Contexicon to help you anchor them contextually. That’s why your Learning Feed provides a never-ending flow of video clips, each of which provides a window into the real world of your target language, showcasing how words and grammar are used naturally by native speakers in realistic, engaging scenarios.

Principle #2: Cross-Situational Repetition

99% of the time, encountering a word or expression once isn’t enough, even when it occurs in a highly informative and engaging context. The brain is more likely to commit information to long-term memory after it encounters it multiple times, and language is no exception.

But here's the thing: your brain thrives on variation, not monotonous repetition (this is why flash cards don’t work as well as most people think). This is where the power of cross-situational learning comes in: it combines the memory benefits of spaced-repetition systems with contextual variation, which allows your brain to integrate the new words and expressions into a growing web of knowledge.

Cross-situational learning is quite straightforward: when you encounter the same language elements in slightly different contexts, you gain a more nuanced and comprehensive understanding of their meaning and use conditions. Each new situation provides unique (and contextually anchored!) insights, revealing subtle shades of meaning and usage that a single context simply cannot capture. Think of it as viewing a sculpture from multiple angles. Each perspective reveals new details and contours, contributing to a richer appreciation of the artwork as a whole.

Let's see this in action with some concrete examples (use the arrow buttons in the bottom left corner to view all three clips):

We already discussed the first clip, where an enraged man confronts those who mock him. His repeated use of "¿De qué se ríen?" ("What are you laughing at?") firmly anchors the verb "reírse" (to laugh) in a context of anger and confrontation. The second clip, where a character reflects on life's challenges with a touch of humor, then contributes a different angle: “Mi papá siempre decía que la vida era como un chiste. Por eso hay que aprender a reírnos de ella.” ("My dad always said that life was like a joke. That's why we have to learn to laugh at it.") Here, "reírse" takes on a different shade of meaning, associated with resilience and acceptance. By encountering the same verb in these contrasting scenarios, your brain begins to grasp its full range of applications, moving beyond a simple definition to a nuanced understanding of its potential uses.

Finally, consider the third clip, brimming with taunts and insults: "¿Quién se ríe ahora, eh? No oigo esa estúpida risa de tonto poligonero.” ("Who's laughing now, huh? I don't hear that stupid laugh of a dumb 'poligonero.'") Here, we not only revisit "reírse" in yet another context but we also encounter the corresponding noun “risa” (laugh/laughter). Although this is technically a separate word of a different grammatical category, its close semantic relationship to "reírse" creates a powerful learning opportunity in this sequence of immersive experiences. By encountering both the verb and the related noun in distinct contexts, you're essentially weaving a rich tapestry of interconnected knowledge.

Think of it this way: you're not just learning isolated words, but building a network of related concepts. This interconnectedness strengthens your grasp of each individual element while also deepening your understanding of how they relate to one another. In this case, seeing "risa" used in the context of mocking and insults reinforces your understanding of "reírse" in similar situations. It's like adding another piece to the puzzle, creating a more complete and nuanced picture of how these words function in the Spanish language. This interconnected learning, facilitated by cross-situational repetition, is key to developing true fluency and communicative competence.

Okay, enough theory; how can we implement the principle of cross-situational repetition? The truth is, unless you’re fully immersed in your target language 24/7, you might have to wait for a long time to encounter a particular word or grammatical structure multiple times. For example, the first 2 clips above are from different seasons and the third clip is from a completely different show. So even under the most studious binge, your exposure to these examples could be days, weeks, or even months apart.

This is why we designed Contexicon around a Learning Feed: instead of watching a particular episode or movie from start to finish, the feed shows you short clips from different shows or movies, and it does so in clusters. Each clip in a given cluster provides a new example of the same or related words, so cross-situational repetition is very much baked in. Instead of waiting for days to encounter the three clips we discussed above, you might see them in the span of a few minutes.

Think of it like this: imagine spending months living abroad, fully immersed in your target language. You'd encounter a vast array of words and phrases in countless situations, gradually absorbing the nuances of the language through sheer volume of exposure. Contexicon replicates this immersive experience, but with a turbo boost. By carefully curating clips from diverse Netflix shows and movies, we effectively condense the benefits of full immersion into a shorter, more targeted time frame. Instead of waiting for those crucial language elements to appear randomly in your daily life (or your Netflix binge), Contexicon brings them directly to you, clustered together for maximum impact. We call this Targeted Immersion: immersion that targets those aspects of the language that you are most primed to absorb based on the principle of cross-situational repetition.

To summarize, one of the fundamental truths about the way we learn languages is captured by the principle of cross-situational repetition: our brain is hardwired to synthesize varied encounters and construct a robust representation with an invariant core (the fundamental meaning) along with a constellation of associated nuances and connotations. In essence, repetition ensures retention, while cross-situational variation unlocks the kind of intuitive and nuanced understanding we are used to in our native language. Contexicon balances these two factors by organizing your Learning Feed into clusters of video clips that expose you to the same word in multiple contexts.

Principle #3: Personalization

Every language learner’s journey is unique, shaped by their individual experiences and existing knowledge. That’s why there’s no one-size-fits-all solution when it comes to language acquisition: a beginner’s needs are very different from those of an advanced learner.

But the truth is, categories like “beginner” or even CEFR labels like “A2” or “B1” are not fine-grained enough to determine what you need to make the next step. It's about recognizing the unique linguistic fingerprint you bring to the table – the knowledge, vocabulary, and even your native language, which may differ significantly from other learners.

Imagine your current language level as a vast and intricate knowledge graph, a network of interconnected words and patterns. Some nodes in this graph are brightly lit, representing familiar concepts and structures, while others remain dim, awaiting discovery. This personalized knowledge graph is constantly evolving as you encounter new words and grammatical patterns and integrate them into your existing web of knowledge.

Why is this personalized map so crucial? Because it dictates what constitutes optimal learning material for you at any given moment. Both Stephen Krashen’s Input Theory (particularly the notion of Comprehensible Input) and Lev Vygotsky’s Zone of Proximal Development recognize that we learn best from material that is just out of reach, but not entirely over our heads. With respect to language acquisition, that means that your input should contain lots of familiar elements that serve as scaffolding as you infer those parts that are novel. Ideally, this approach allows you to gradually expand your personal knowledge graph without feeling overwhelmed.

Let's take a look at an example. Imagine once more that you are learning Spanish and already know a few words (marked in green) but you're not sure about the verb “encantar”:

Chisca: "¿Qué?"
Miguel: "Veo que te gusta la idea." (I see you like the idea.)
Chisca: "No, me encanta." (No, I love it.)
Jorge: "Pues, yo no sé, ¿eh?"

If you already recognize the words in "te gusta la idea," but "me encanta" is new, this scene becomes a high-propensity learning opportunity for you: the familiar words act as anchors, providing context and clues to decipher the meaning of the unknown. They also serve as connections that will help your brain commit the new representation to long-term memory (i.e., integrate it into your knowledge graph) and make it highly accessible in similar contexts.

Now, as we discussed in the previous section, it might take repeated exposure across different contexts for the new words to “stick,” but this clip is a great starting point given your particular knowledge graph. In other words, if you want to maximize your learning, you should expose yourself to input tailored to your unique linguistic fingerprint, ensuring every encounter with the language is a step forward on your individual path to fluency.

So, how do we implement the principle of personalized knowledge graphs to accelerate your language acquisition journey? This, too, is a core issue for us and not just an afterthought, and so it’s built into the very fabric of how Contexicon works. Remember the concept of Targeted Immersion we discussed towards the end of the previous section? Unlike passively watching movies or shows from start to finish, Contexicon clusters related clips together to maximize cross-situational repetition and facilitate deep, interconnected learning. Each clip is paired with a targeted question designed to assess your comprehension and solidify your understanding. And that’s how we personalize your feed: Contexicon learns from your responses and infers your knowledge of the target language. As you answer questions correctly or incorrectly, the algorithm dynamically adjusts your knowledge graph, tailoring your feed to your specific strengths and weaknesses. This ensures that you're always receiving content that's challenging yet attainable, propelling you towards fluency one personalized clip at a time.

Contexicon is different - is it right for you?

Now that you understand the language acquisition principles behind Contexicon, you might wonder if it’s a good fit for you. The truth is, we started Contexicon because we were dissatisfied with other language learning apps out there, and so it’s quite different in many ways, and intentionally so. Here are a few questions to ask yourself if you’re not sure whether it’s right for you:

1. Are you open to trying a new, unconventional approach to language learning? First and foremost, you need to be at least a little adventurous. Contexicon isn't your typical language learning app; we want it to be a bold new approach that requires an open mind and a willingness to embrace the unconventional.

2. Is your goal to develop an intuitive, natural feel for your target language? You’ll get the most out of it if your goal is to develop an intuitive understanding of your target language and achieve the kind of conversational fluency that allows you to react instinctively in real-time conversations, not just conjugate verbs on a worksheet. Think of it like this: if you want to gain the same gut feeling for what sounds right or wrong that you have for your native language, Contexicon is for you. However, if you're more interested in a theoretical, academic understanding of grammar rules and linguistic structures, Contexicon might not be the best tool for you (though it can certainly complement more traditional learning methods).

3. Are you OK with putting in the work even if it feels hard or uncomfortable sometimes? The truth is, achieving fluency takes effort. Just like making real progress at the gym or mastering the piano requires dedication and pushing your limits, conquering a new language demands commitment and a willingness to step outside your comfort zone. Contexicon provides the tools and guidance, but it's up to you to put in the work. If you're seeking a magical "fluency in 3 months with no effort" solution, Contexicon is not for you.

4. Are you learning English, Spanish, French, or German? Contexicon supports these 4 languages right now, although we’re adding more soon (let us know which languages you’d like to see added!). Learners with an intermediate or advanced level in their target language will get the most value out of Contexicon because authentic language content made for native speakers can feel overwhelming for beginners. That said, highly motivated beginners who are comfortable being challenged and occasionally overwhelmed are also highly encouraged to try it out. All the principles we discussed in this article apply just as much to beginners as they do to more advanced learners, and if you can contextually anchor your target language from the very beginning of your learning journey, you’ll be miles ahead of other beginners taking a more traditional path!